Sylvain Charlebois is associate professor of marketing and Associate Dean of the Johnson-Shoyama Graduate School of Public Policy at the University of Regina and the University of Saskatchewan. He teaches strategic and international marketing at the graduate level at the Faculty of Business Administration of the University of Regina. Mr. Charlebois was named 2007, 2008 and 2009 professor of the year there, and in 2006 Maclean’s magazine recognized him as one of the best professors at his university. He has written numerous scientific articles published in Canada and abroad. Originally from Quebec, he holds a doctorate in marketing, magna cum laude, from the University of Sherbrooke. His area of expertise covers agricultural policy in particular.