Magatte Wade


Magatte Wade is a serial entrepreneur, inspirational speaker, and visionary business leader with a passion for creating positive change in Africa. She is the founder and CEO of SkinIsSkin.com, “the lip balm with a mission,” and is dedicated to reducing racial discrimination while creating jobs and prosperity in her home country of Senegal.

Throughout her career, she has created successful high-end retail brands inspired by diverse African traditions. She is a Forbes “20 Youngest Power Women in Africa,” a World Economic Forum at Davos “Young Global Leader,” a TED Global Africa Fellow, and a Global Wellness Summit “Leading Woman in Wellness” award winner.

Ms. Wade serves as the Director of the Atlas Network’s Center for African Prosperity. She is a member of the board of Directors of Conscious Capitalism Inc. She also serves on the Advisory Board of Whole Foods Market’s Whole Planet Foundation. She has written for The Guardian, HuffingtonPost.com, and Barron’s, and has been profiled by The New York Times. She has spoken at numerous high-profile venues including the U.N., The Clinton Global Initiative, the Aspen Institute, TED, Conscious Capitalism, Capitalism, and many dozens of universities including Harvard, Yale, Columbia, Cornell, MIT, UC Berkeley, Dartmouth, and the Wharton School of Business.

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