The Influence of Advertising on Consumption

In many countries around the world, governments are increasingly tempted to regulate the advertising industry. Whether in the name of consumer protection or health concerns, advertising for products that are perfectly legal must conform to ever stricter rules. Think of alcohol, tobacco or fast food, for example. This worldwide trend was recently highlighted by the head of planning for a well respected ad agency in the British newsweekly The Observer. He predicted that governments, instead of banning the sale of certain products outright, would increasingly turn to prohibiting their advertisement.

Media release, June 16, 2011 :: Restricting the advertising of a product in order to reduce consumption: an ineffective measure

20 predictions for the next 25 years :: Article published in The Observer, 2 January 2011

Plain Packaging and its Unintended Consequences :: Economic Note on the ineffectiveness of plain packaging of cigarettes, August 15, 2011


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