IEDM – L’emballage neutre et l’utilité de la marque de commerce – Youri Chassin
September 29, 2016 | 9 min. 9 sec. | Martineau-Trudeau (CHOI-FM)
Interview (in French) with Youri Chassin, Economist and Research Director at the MEI, on plain packaging and the value of the trade mark (starting at 12:20).
Link of interest: The State of Tobacco Policy in Canada: The Case of Plain Packaging