IEDM – L’emballage neutre et l’utilité de la marque de commerce – Youri Chassin

September 29, 2016 | 9 min. 9 sec. | Martineau-Trudeau (CHOI-FM)

Interview (in French) with Youri Chassin, Economist and Research Director at the MEI, on plain packaging and the value of the trade mark (starting at 12:20).

Link of interest: The State of Tobacco Policy in Canada: The Case of Plain Packaging


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