Results presented in this report were obtained from two surveys conducted by Leger Marketing through telephone interviews. In the first phase, a pan-Canadian survey was conducted among a representative sample of 1,503 English- or French-speaking Canadians, 18 years of age or older. The maximum margin of error obtained for a sample of 1,503 respondents is ± 2.5%, 19 times out of 20.
In the second phase, a survey was conducted among a representative sample of 1,005 English- or French-speaking Quebeckers, 18 years of age or older. The maximum margin of error obtained for a sample of 1,005 respondents is ± 3.1%, 19 times out of 20.
The interviews were conducted from our Montreal and Winnipeg call centres September 21 to September 27, 2006. Up to ten call-backs were made in the case of non-response.
Using the latest data from Statistics Canada, the results of both surveys were weighted according to gender, region, and language spoken at home to ensure a sample representative of the entire adult population.