It may sound counterintuitive, since countries tend to isolate themselves during difficult times, but the challenge of the current food crisis invites all nations to agree collectively to policies that promote trade. The protectionist policies of developed countries and the distorted trade rules they lead to in agriculture are the fundamental factors that prevent the adjustments in worldwide food production and distribution needed to meet increased demand from emerging countries. A freer trade environment would allow more flexibility and innovation in order to adapt to market conditions, as in any other sector or industry.